Salesforce World Tour Munich 2015 – or: “From rebel to mainstream”

Marc Benioff, CEO of Salesforce.com, returned last week to Munich to start off this year’s ‘Salesforce World Tour‘. At this point, I could basically just refer to last year since it was a mini version of Dreamforce, the annual customer … Continue reading

Microsoft’s ‘Digital Transformation’ – or: “The customer is always right. Isn´t he?”

Friday. The press release for German Microsoft Partner Conference, which took place this week, was just delivered to my e-mail inbox. At this conference, the focus was on the cloud and the associated business models and revenue opportunities for Microsoft … Continue reading

Salesforce1 World Tour Munich – or: “German Presence and American Show”

About half a year after the customer event “Dreamforce” by salesforce.com in San Francisco, with over 130,000 registered participants, the “Salesforce1 World Tour” was held in Munich. Not that I was expecting much new, but the announcement that Marc Benioff, … Continue reading

Salesforce.com among Top 10 Software Vendors – or: “Salesforce.com walks the talk”

By ranking Salesforce.com among the top 10 software companies, Gartner included a pure cloud computing provider in its list for the first time. A few months ago after the ‘Dreamforce’ I reported the following about Salesforce.com: The company has set … Continue reading

CeBIT 2014 Review: The New Concept – or: “Light and Shadow”

Once again I traveled to Hanover in order to take part in the this year´s CeBIT. This trade fair is always a good occasion to meet many providers, to talk to users from numerous different countries and to catch various … Continue reading

A snapshot : The importance of server location and certifications for CRM applications in a SaaS software distribution model.

The current survey on CRM in a ‘Software as a Service‘-model in German companies is in full progress. And even though it will take a while until conclusive results will be available, one or another trend has already become apparent. … Continue reading

Dreamforce 2013 – or: “Salesforce.com – Great Emotions, Great Ambitions”

Monday – Last week, I attended my third Dreamforce. Once again, the Salesforce.com customer event in San Francisco exceeded its previous participation with over 130,000 registered attendees, turning the four days into another “Dreamforce Happening”. Great emotions arose during the … Continue reading

CeBIT 2013 Review: The Cloud – or: “Same procedure as every year”

Tuesday – I traveled to this year’s CeBIT with the faint hope that I could make some progress compared to last year especially in the area of ‘Cloud Computing‘. To my regret, I was disappointed. How did I reach this … Continue reading

Dreamforce 2012 – or: “Salesforce.com – a hidden champion?”

Monday – After a long week in California, I’m back again and am now able to let my mind go – I can’t name it other than the “Dreamforce Happening”. Salesforce.com’s user conference which I was able to attend the … Continue reading