There is no doubt that thorough research of the subject matter and its analysis are vital tools in addition to the experience of an analyst. Of course, it should also be the goal of any analyst to be able answer the concerns of one’s target audience.

We also always have to ask ourselves “Do we know what we don’t know?” for all analyses and projects. Even though this question isn’t always easy to answer, it affects different areas like choice of research and interpretation methods. pursues classic approaches and particularly interdisciplinary thinking to motivate companies to see problems from new perspectives.