Salesforce World Tour Munich 2015 – or: “From rebel to mainstream”

Marc Benioff, CEO of Salesforce.com, returned last week to Munich to start off this year’s ‘Salesforce World Tour‘. At this point, I could basically just refer to last year since it was a mini version of Dreamforce, the annual customer … Continue reading

Microsoft’s ‘Digital Transformation’ – or: “The customer is always right. Isn´t he?”

Friday. The press release for German Microsoft Partner Conference, which took place this week, was just delivered to my e-mail inbox. At this conference, the focus was on the cloud and the associated business models and revenue opportunities for Microsoft … Continue reading

Microsoft pushes the ‚data protection‘ – or: “Trust is good, but no carte blanche”

First of all – I’m not a lawyer. However, for me as well as for other involved and interested parties in the cloud environment the topic data protection is of essential significance. Hence, I followed up Microsoft’s press conference invitation.At … Continue reading